Drawing on our extensive business experience across various sectors (I have always run my own business), we can say that one of the keys to business success is selling products or services that bring benefits to the buyer. In the case of products, it is always much easier to achieve good results if, in addition to quality and a good price, the transaction is accompanied by good customer service both during and after the sale. Although this is not absolutely essential when selling products, it is certainly advisable that these items not only contribute to the buyer’s financial well-being but also align with the evolution of changes social factors. In other words: it is easier to make progress as a business if, in addition to the factors already mentioned, our business sells products that improve immigrants’ ability to earn money, or that result in savings or an improved quality of life for elderly customers, to give a few examples. In both cases are aimed at groups whose numbers are clearly on the rise and whose potential market is therefore growing year on year.
When we apply these principles to the sale of services, the analysis is much more clarifier: If the services offered to the customer have a positive impact on their finances, success is almost guaranteed. Conversely, failure is just around the corner. Nothing is as profitable as helping your own customers make money.
This now outdated concept of the Win-Win Anglo-Saxon is one of the absolute truths, not only in business but and in social relationships in general. And it remains relevant over time.
Payment of a Ferrari It generates the same type of commercial document as the payment for a transplant procedure: an invoice. But however is obvious that we are talking about radically different commercial relationships. Buying a packet of cigarettes is not a relationship win-win, whereas the purchase of a service is counselling financial, coaching personal or business reasons, or even a well-deserved holiday.
In a strictly business sense, when someone offers an additional service for which they do not charge, and which generates an extra benefit for their customer, they are not only setting themselves apart from the competition but which is also becoming a point of reference for this client, who will probably soon regard it as indispensable for meeting their needs in that particular field and others in the future. The more and better service a company provides, the more it builds some The more you recognise the type of wealth your client possesses and do so altruistically, the more they will reward you in the medium and long term. Not only will your turnover increase but which will also enhance its ability to develop new business areas with these clients and other new ones that will come along listed by these.
In fact, the new areas Business models are nothing more than opportunities which needs to be balanced against the company’s own situation, one’s personal circumstances and the state of the market. However, we believe this topic deserves a separate post.
When we apply these principles to the sale of services, the analysis is much more clarifier: If the services offered to the customer have a positive impact on their finances, success is almost guaranteed. Conversely, failure is just around the corner. Nothing is as profitable as helping your own customers make money.
This now outdated concept of the Win-Win Anglo-Saxon is one of the absolute truths, not only in business but and in social relationships in general. And it remains relevant over time.
Payment of a Ferrari It generates the same type of commercial document as the payment for a transplant procedure: an invoice. But however is obvious that we are talking about radically different commercial relationships. Buying a packet of cigarettes is not a relationship win-win, whereas the purchase of a service is counselling financial, coaching personal or business reasons, or even a well-deserved holiday.
In a strictly business sense, when someone offers an additional service for which they do not charge, and which generates an extra benefit for their customer, they are not only setting themselves apart from the competition but which is also becoming a point of reference for this client, who will probably soon regard it as indispensable for meeting their needs in that particular field and others in the future. The more and better service a company provides, the more it builds some The more you recognise the type of wealth your client possesses and do so altruistically, the more they will reward you in the medium and long term. Not only will your turnover increase but which will also enhance its ability to develop new business areas with these clients and other new ones that will come along listed by these.
In fact, the new areas Business models are nothing more than opportunities which needs to be balanced against the company’s own situation, one’s personal circumstances and the state of the market. However, we believe this topic deserves a separate post.