Let's throw a few drops of humour into the sea of financial tears to make the daily news more bearable for our readers. Some of you will already be familiar with it because it is an alleged recent publication of an advertisement in the US business press. It was sent to me by a good friend whose company (Husesolar), by the way, sets the tone for the evolution of the renewable energy sector towards other segments such as the Biogas. And about which we will soon publish an article.
That said, let's take a look at the announcement published in the US electronic financial press. I have taken the liberty of polishing the English translation a little. The ad in question reads as follows:
«I am a beautiful girl, wonderfully beautiful, 25 years old. I am well educated and classy. I want to marry someone who earns at least half a million dollars a year. Are there any men among the readers of this portal who earn $500,000 or more? Maybe the wives of those who win that can give me some advice. I've been the girlfriend of men who make 200-250k, but I can't go above that and 250k isn't going to make me live on Central Park West. I know a woman, from my yoga class, who married a banker and lives in Tribeca, but she is not as beautiful as me, nor is she smart. So what did she do that I didn't? How can I get to her level?»
Rafaela S.
So much for a peculiar advertisement in a business newspaper, in the country where all this is possible. But pay attention to the response from a reader and wealthy investor:
«I read your query with great interest, thought carefully about your case and made an analysis of the situation. First of all, I am not wasting your time, as I earn more than 500,000 per year, and that said, I consider the facts as follows: Putting the roundabout aside, what you are offering, seen from the perspective of a man like the one you are looking for, is simply a lousy deal. Here are the reasons why:You provide the physical beauty and I provide the money.Clear proposal, without between the lines. However, there is a problem: For sure, its beauty will fade and one day it will end, and most likely my money will continue to grow, more and more.
So, in economic terms, you are a depreciating asset and I am a dividend-yielding asset. Not only do you suffer depreciation, but because it is progressive, it always increases! To clarify further, you are 25 years old today and you will continue to look beautiful for the next 5/10 years, but always a little bit less every year, and suddenly if you compare it with a photo of today, you will see that it will already be aged. This means that you are now ‘on the rise’, at the ideal time to be sold, but not to be bought. To use Wall Street parlance, whoever has it today must have it in a ‘trading position’, and not in a ‘buy and hold’, which is what you are offering it for?Therefore, still in commercial terms, a marriage with you (which is a ‘buy and hold’) is a marriage with you (which is a 'buy and hold'). is not a good business in the medium/long term. However, renting it can be and, in social terms, it may be a reasonable business we can ponder and pretend.I think, through certification of, how ‘shapely, classy and wonderfully beautiful’ she is, I probable future As a lessee of this ‘machine’, I want to do what is standard practice: I want to do a test drive to make the possible operation more concrete. I can schedule it. Jack Paul HendersonInvestor.
Funny advert and funny response, no doubt. But let's go a little further in our reflection: Perhaps some stock market investors and, above all, their bank managers or those of the financial institutions with which they risk their money, have been thinking for months or years that the right decision is to marry this lady. Perhaps they think that those incipient wrinkles are about to disappear and that in the long term their wives will always gain in beauty, even though they may age in the short term. And it is quite possible that in that particular case they will one day, but perhaps your client will not live long enough and will spend his last years with a very unpleasant companion.. But there are other ladies who can make us happier today, without having to wait for a long term that we may never know, and who will age as well or better. Or perhaps our managers are only interested in us staying as long as possible by repeatedly marrying and divorcing in order to get unmentionable commissions on each of our new romantic dates, with their subsequent visits to the office of the matrimonial lawyers who will avidly realise our munisvalues. Perhaps they will propose polygamy with the highest number of «polygamies".«assets»The "possible" (as much as our heritage allows), rotating our hearts several times a year, regardless of whether the beauty of our achievements is bullish or bearish.
At most, our managers will join the bandwagon of the most Machiavellian marketing by charging success fees, i.e. depending on the amount of pleasure received. To this end, they will obviously provide us with a large number of candidates, assuming health risks, sentimental risks and unbridled and lustful costs of all kinds, and they will cross their fingers that on one of these dates, one of these candidates will satisfy us enough to achieve their success fee established. They don't care if we take serious risks in the multiple failures, they will try everything to get enough pleasure to collect their success commission, theirs, of course.
What is certain is that none of our managers will be concerned about our heart, but only about our body. However, just as in a marital relationship, in our assets we need a stable long-term relationship that can more than compensate for natural ageing with a relationship of love, complicity, companionship and, in short, all the virtues of a stable partner with whom we can find happiness. Why do managers call it Love when they really mean Sex? Even the young lady and the Investor in the advertisement distinguish one from the other.
Well, sex has always been economically more profitable. But only when life smiles on us, when we are young, handsome and rich. That is to say, only in the short term, and the life of the Investor in capital letters is something else. If we follow the indications of these managers, we will surely end our investment life old, tired, sick, lonely and poor, very poor. When we talk about asset management, we must keep both concepts in mind: Love and Sex, in that order. Because if we focus only on the latter, we will have a very bad time in the medium or long term. But unfortunately, private banking and other asset managers focus exclusively on giving us a good time... or even a bad time. At the end of the day, that matters very little to the thugs.
It is easier to look good as a lover than as a husband; because it is easier to be timely and witty once in a while than every day.