I’m sure you’ve all read the article by José Mª Díaz Vallejo in which he discusses a topic that is as little-known as it is unpopular: considering and setting the return target for our investments in the markets over the course of our lives. He very aptly calls it Personal Benchmark, and defines it as «the annual return target based on a longer-term target«. Simple, yet vital and by no means obvious. As this issue relates to the evolution of a person’s wealth throughout their lifetime, it forms part of the standard analysis we carry out as a Multi-Family Office. José Mª, would you mind if we ran a few thought experiments based on your concept? Here we go:
We usually hear the word benchmark associated with fund managers, indices, charts, etc., and we equate this with target a target to reach or exceed. But JMDV applies this wisely to his own investment profile:
- Beating inflation in the long term (4%)
- Developing a pension plan with a 40-year time horizon
- Start-up capital
- Time remaining (40 years)
- Dividends
- New regular contributions
Based on these variables – which only he himself and the passage of time can clarify and refine – he estimates that he will need an annual return of 8–9% over 40 years to reach his Personal Benchmark desired. Let us consider this benchmark as an example type of a 25-year-old, but which could be extrapolated – with a few adjustments – to any of us if we imagine it in our own terms.
Let’s move on to the experiments now and explore this concept of personal benchmark: First of all, let us consider that regular contributions not only can, but must to grow at an accelerating rate in line with our professional and career development, or even our potential future inheritance, if any. We must also bear in mind that our personal development will likely mean we are unable to maximise our contributions. In other words, over the years we will probably share our lives with partners, buy property, possibly support children… and perhaps even become parents ourselves.

Another factor to bear in mind is happiness: in other words, it is not only our personal development that will prevent us from maximising our regular contributions to wealth growth. We must also find happiness along the way. After all, it will be of little use to us to be the wealthiest yet most embittered pensioners in our circle, however eager our descendants and heirs may be, hungry for property and fresh cash. Our financial and wealth growth throughout our lives must allow us to strike a balance between financial optimisation, happiness and well-being – a balance that only we are capable of intuiting and shaping.

The ideal balance is personal and unique to each individual, and can only be achieved by masters of life. Furthermore, only the final result determines whether we succeed or fail, and during our youth we will have no indication that would allow us to make adjustments based on interim results. As my favourite quote on the sidebar of our blog says: «…we don’t learn to live until life is gone».
We are also going to introduce other types of assets, such as property and businesses, into our experiment with the personal benchmark, as clearly defined by JMDV. It is evident that if we only take our cash holdings into account, the 8-9% set as a long-term target will deviate significantly – either by falling short of or exceeding – the personal benchmark that we will need throughout our lives. All our assets, in every possible form, will influence the definition and development of our benchmark.

But let’s take it a step further and have another look at the personal benchmark turned into life balance. We are now going to introduce intangible assets and liabilities – that is, those that cannot be easily quantified in monetary terms or valued in the same way as a business or a house. We are referring to values that are just as important – or even more so – to our lives, such as family, time, philanthropy, starting up businesses or pursuing long-cherished activities, special trips, and so on.
All of this, tailored precisely to each individual or family, will enable us to design the restructuring required for our assets to cover our liabilities and continue to grow and progress at the desired rate. This growth must, of course, exceed a constant average rate of inflation, which, incidentally, we also estimate at 4%. However, let us clarify that we must consider three types of growth here: cash flow growth, corporate growth and property growth in the form of mortgage repayments. To balance the books, we tend to disregard growth arising from property capital gains, and this is particularly advisable in the current cycle.
As you can see, the Personal Benchmark as defined for our cash, forms part of this Vital Balance, in a way. The family’s overall financial situation and how it has developed will give us a clear idea of what we call PGR: Global Wealth Plan.
Therefore, José Mª, your very insightful comments on the Personal Benchmark could be included as one of the many components of a PGR. And I think your article is highly recommended for all investors, regardless of their investment style: fundamental, technical, value, contrarian, sui generis and, above all, for the one that is most prevalent: the chaotic one.

