Below is one of the videos that BSabadell uses to promote itself. It features what appears to be a casual conversation between Josep Guardiola and Fernando Trueba. Personally, they may have little in common, but professionally they easily find common ground between their respective fields. After all, both are managers and both create spectacles for the masses. Their reflections on how to manage their respective teams are very interesting, because they agree that both must pay particular attention to personal relationships.<\/p>\n
Emotional intelligence is therefore the key to getting the very best out of actors, actresses, technicians, footballers, assistants, and so on. Because quality in itself may be enough to rise above the average \u2013 to rise above mediocrity. But it is not enough to achieve excellence. For the whole to shine above the rest, its individual parts must also do so. And to achieve this, the director must fit the pieces together and refine them with a craftsman\u2019s touch, knowing when to prioritise exceptionality over the norm on certain occasions.<\/p>\n
Enjoy them and try to forget that behind these advertising videos lies a bank that seeks to equate its image and ethics with the quality of the reflections on life and work offered by various respected figures in our society. At least we can be grateful that this time they aren\u2019t advertising gifts of saucepans or iPads in exchange for buying their customers\u2019 souls. What would be dangerous for our pockets and financial well-being would be to confuse the figures and reflections in these videos with the way the banking sector actually operates and behaves \u2013 although, of course, that is precisely what this advertising aims to do.<\/p>\n
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